Bringing behavioural analytics into commercial underwriting

Sustema behavioural analytics enables P&C underwriters to improve client engagement, refine risk selection, and make ESG data actionable to improve underwriting performance.

Corporate behaviour impacts underwriting performance

Missed opportunity

  1. Today, corporate behaviour is incorporated into the commercial UW process in a largely ad-hoc manner, based on individual UW experience.
  2. Corporate culture and management behaviour is, therefore, largely inferred, not measured – if not ignored altogether.
  3. Commercial insurance carriers don’t appear to compare client management behaviour consistently over time and space and across lines of business.
  4. Valuable support for client targeting/selection is overlooked or underestimated. A source of competitive advantage is ignored. Over time, underwriting performance falls short of what could have been achieved.
  5. Notwithstanding political ebb and flow over climate change, stakeholder and regulatory concerns with sustainable development are increasing and pressure on commercial insurers to reduce the “insurance gap” is rising.

Solution - Sustema BASE™

  1. Sustema BASE™ brings corporate culture and management behaviour into the commercial UW process in a structured and consistent manner
  2. Sustema BASE™ incorporates credible, curated data sources to feed its behavioural analytics matrix
  3. Sustema BASE™ enables consistent and transparent integration of behavioural analytics across various lines of business, within industry segments, and across geographies.
  4. Sustema BASE™ enables better client targeting, client selection and client engagement. Usable behavioural analytics enrich conversations with brokers and clients alike about exposure appreciation and eventual capacity allocation.
  5. Sustema BASE™ brings behavioural analytics into the UW process in a user-friendly and auditable manner. It takes a variety of ESG data and makes them actionable in the core business of commercial underwriting.

Sustema BASE ™ – created by underwriters for underwriters

Positive impact for insurers in 5 key areas

Entity matching

AI-powered entity matching enables composite / incomplete entity data to be accurately and reliably matched to legal entity incorporation registers.

Client positioning and targeting

Enables underwriters to see the universe of industry segments and companies, and identify potential clients that they have NOT seen before and/or are NOT being presented to them.

Client selection

Enables underwriters to look at client/broker submissions and compare company behaviour profiles prior to making a client selection decision.

Capacity allocation enhancement

While always respecting technical underwriting guidelines, Sustema BASE™ provides capacity allocation suggestions underpinned by structured and consistent corporate behavioural analytics.

Client engagement

Consistent application of ESG data into the underwriting process enables underwriters to engage with clients/brokers in a transparent and informative manner.

Sustema BASE™ – Making ESG data actionable in underwriting

Improved

- Entity matching

- Client positioning and targeting

- Client selection

- Capacity allocation enhancement

- Client engagement

- Underwriting performance

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